Keep Your Customers Coming Back
In business, it’s all about growth and retaining customers. It’s all well and good gaining a customer, but if they’re a one time customer and never return again; essentially you only gained a bit of business then returned back to a normal, constant state in trying to attract new customers. It actually costs five times more to acquire new customers than it does to retain one, so having a one time customer will cost you more than having a returning customer. This in itself indicates how important it is to keep your customers coming back.
Returning customers help build up a loyal customer base. Therefore, returning customers are vital. They’re essential in the growth of your business and will help you progress. Returning customers will also save you money and time. All you have to do to gain returning customers is nurture them and give them reasons as to why they should return.
Here's exactly how to keep your customers coming back...
Keep in touch
The easiest way to gain returning customers is to simply stay in touch. The minute you forget about a customer, the minute they’ll forget about you. You need to make the effort to reach out and talk to your customers, see how they’re doing, how they’re liking your product or service, and so on. Simply making sure your customers are doing okay after a certain time period will increase their liking towards you almost immediately.
All communications with your customers need to be meaningful, purposeful and have a value. You need to reach out to your customers individually and make them feel special. Make them feel that their presence has affected your business positively; be welcoming and friendly, show a personality rather than a business.
It costs five times less to retain a customer than obtain a new one
Give them a reason to come back
An easy way to give them a reason to come back and use your business again would be to give them an offer, money off, etc. This way, people feel obliged and happy to come back to you.
However, a reason to come back does not always have to be monetary. It can be an incentive in the form of your businesses personality. Simply put, if your business strives to have the best personality and best customer service out there; people are going to feel more incentivised to return to your business to use you again. This is because people gravitate towards friendliness and a welcoming face. People feel comforted and safe when they’re dealing with a business they’ve dealt with before and know how helpful and positive you are.
All in all, getting customers to return to you may not be a walk in the park, but it’s necessary. As a business, it’s not practical to keep searching for new customers, you need to retain paying customers and make sure they keep returning for more.
Your business team need to focus on providing good customer service; making people feel welcomed and safe, like they can trust you. The more someone trusts you, the better. If people feel welcomed, why would they have to go elsewhere to find a business that provides a service like yours? You need to support them with anything and make sure their needs and wants are met.
For more tips on how to keep your customers coming back, check out our Marketing Hub article here! We outline more tips and tricks to help you retain your customers and give them the best experience possible.