How to Grow Your Email List
It’s said that your email marketing database degrades by about 22.5% each year. Factors such as email addresses changing with a job change, subscribers opting out, and so on. Due to this inevitable loss, you’re going to want to know ways in which to keep your email list fresh and new.
Email marketing gets your valuable content directly in front of those who matter
Your email list, essentially, is the collection of email addresses your business creates which allows you to send out promotional and entertaining content to people. Growing your email list is a matter of being friendly, engaging, interesting and entertaining.
Here's how to grow your email list...
Create remarkable email content
In order to keep people subscribed to your email list, your email content needs to be remarkable. It needs to add value to people’s lives, be entertaining, interesting, engaging, and so on. Your content needs to be something that people look forward to receiving, this way you’ve got their undivided attention for the foreseeable future.
Segment your lists
When you have a built-up list, one of the best things to do is segment the list. Separate people into lists that will create more target audiences. For example, if you have a group of people only just recently knowing about you, segment them and send them content about you and your industry. If you have a group of people close to buying from you, segment them and send them emails more about your specific services/products, with benefits, CTAs, etc.
A new lead generation offer
This may be better known as gated content. Try creating content that lies behind a “gate”, that people have to go through to get to the content. You have to make sure the content you write is valuable enough to guide people to go through the gate.
This can relate to the gated content mentioned above. Bonus content can simply be extra content that is behind a gate, but collated with content that isn’t behind a gate. Simply put, give them content that is “free” and available for anyone to see. This content needs to be engaging and entertaining. Then give them a gate to follow for more, advanced content that promises to add even more value.
When growing your email list you need to be innovative, creative and entertaining
Add a CTA to the top of your Facebook page
At the top of your Facebook Business page, you can add a CTA. This CTA can be anything you want, but the best option for when you’re wanting to grow your email list is to use the “sign up” button. Link the button to a signup landing page that gives them a form to sign up to your email newsletters. This way, people interested in your content on Facebook can take their interest further. It ensures your email list is full of the people who matter, as they have clearly taken that action for a reason.
Publish gated content links
On your social media, you need to post and share the content you’ve written. You need to get your content in front of the people who matter the most, who will, more than likely, be your social media audience. Sharing your gated content links ensures more people see the valuable content, and it also gives other people a chance to share it around to their audiences as mentioned previously.
Shorten the length of lead capturing forms
On your website, you’re going to have lead capturing forms or any sort of form that involves the visitor giving an email address. The longer the forms are, the more chance you have of actually deterring and discouraging people from filling them in. You need to be sure to shorten the length of your forms and only collect the information you really need for them to be on your email list.
It’s always essential to A/B test everything you do, no matter what. A/B testing gives you the chance to test out all different versions of something (e.g. the colour of a CTA button) and determine which works most effectively. You need to A/B test what you can in terms of your strategy to grow your email list, and then, through data, determine what has worked best and provided you with the best results.
Now you know how to grow your email list, you can begin to acquire new potential customers and help them progress further down the sales funnel as time goes on.